Senior Product Designer · Jakarta, Indonesia (UTC+7)
A senior designer for complex, regulated products
Hi, I’m Farandi. A senior product designer with 8+ years in product design, focused on regulated financial products: insurance buying journeys, P2P lending, and B2B fintech across Indonesia, the Philippines, and Singapore. Former design lead of teams up to 9, now hands-on IC.
Open to senior and lead product design roles
Case studies
Redesigning a 2-second wait into a moment users can see through
Website · E-Paper reader
ResultAd complaints reduced 8 → 1 / month
Connecting a D2C buying flow and an agent sales tool into one platform
Website · Insurance sales channel
ResultCritical-step drop-off: 55–72% → 23–45%
The field validation that stopped a 3-month development waste
WhatsApp API · Farmer platform
Result3 of the first 10 new projects came via WhatsApp
About
For 8+ years, I’ve designed products and led design teams across Singapore, Indonesia, and the Philippines, spanning insurance sales channels, P2P agri-lending, B2B payments, and digital news. My strongest work sits where business goals, regulatory requirements, and user experience meet, now accelerated with AI-assisted prototyping. I design for emerging-market realities: compliance-heavy flows, low connectivity on low-end devices, and offline agent networks that drive most of the business.